HRITHIK

At Pettle, I designed and optimized the main website and marketing landing pages, achieving 213,609 impressions, 4,985 clicks, and 987 qualified leads. Working closely with the Marketing Head and Sales Team, I created conversion-focused designs through strategic A/B testing and user flow optimization. Previously at Bombaytone, I designed digital assets for Force Urbania and developed Harish Mehta's portfolio website. My approach combines data-driven design decisions with responsive layouts, mobile optimization, and clear conversion pathways while maintaining brand consistency across all touchpoints.

As UI/UX Designer at Pettle, I led the design of a B2C mobile app for iOS and Android that enabled pet owners to book services with their providers. Through user research, wireframing, and prototyping, I launched the app to 1,000+ downloads. User feedback taught me the critical importance of design experimentation and validation. At Bombaytone, I worked on diverse projects including Force Urbania campaigns and Harish Mehta's portfolio, strengthening my ability to adapt to different brand identities. I excel at balancing business objectives with user needs while creating intuitive, accessible experiences across platforms.

I created engaging video content for Pettle that achieved 9 million impressions and 820,000 engagements across social media. Working with Marketing Head Athira and the Sales Team, I produced product demos, testimonials, educational content, and trending reels with compelling storytelling and on-brand visual elements.

At Pettle, I grew our social media following from 700 to 3,654 followers (421% growth) and generated 9 million impressions. Working with Marketing Head Athira, I created cohesive visual content including posts, carousels, infographics, and reels aligned with business goals. I collaborated with the Sales Team to ensure content resonated with pet business owners.